The worst layout for product page

Based on Baymard's research, product pages should generally avoid horizontal tabs for key information blocks.

According to their findings, users miss important tabbed content much more often than vertically collapsed sections.

Product page with vertical sections — Vertically collapsed sections pattern

Product page with horizontal tabs — Horizontal tabs on product page

Tabs are usually a better fit for homogeneous data views (for example status-based lists), not for splitting core product details.

Reference: Product Page UX 2025 by Baymard

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